CLA-1 should be the continuation of your PA 1
. Therefore, you need to prepare and research the following information about Hofstede cultural dimensions (previously chosen by you for PA 1) and answer the following questions:
Explain Hofstede cultural framework application to international marketing and global branding?
Explain Hofstede cultural framework application to consumer behavior?
Provide some advantages and disadvantages of being influenced by cultural differences.
Based on your research and what youve learned from Hofstede cultural framework, suggest a possible dissertation topic?
This paper needs to include how useful your analysis is in terms of helping you
understand Hofstede cultural dimensions application to international marketing strategy and consumer behavior.
5 pages use sources attached in Hofstede. PA1 it is attached in “country”