What would be provided in marketing investments and ROMI

This is the Financial Information part of a report. It’s basically about creating a marketing budget for the marketing plan and focus on ROMI. The company is Basketique, a company base in Ontario.The marketing plan focuses on improving Basketique’s social media platforms: develop a robust digital presence/e-commerce platform; invest in resources to support mass customization; and integrate IT/CRM software to support automation.Your writing should include the following:1. What would be provided in marketing investments and ROMI (return on marketing investment2. List of quantitative and qualitative measures resulting from investments (i.e. click-through rate, digital footprints, instagram insights)4. Use measures from other businesses as a benchmark for your own5. Where to allocate the marketing budget. E.g. put $100 towards social media contentFYIObjective of the marketing plan:Basketique is a premium gift basket retailer. Basketique’s current objective is to improve its internal processes and operational efficiencies in order to achieve a greater level of scalability to support future increases in demand. Basketique is committed to growth and places an emphasis on improving the company’s ability to serve more customers while also sustaining the current level of quality and customizability. Therefore, Baskeqtique’s goal is to ensure that the level of quality, customization and customer satisfaction they currently provide is robust enough to scale and align with market needs. For Basketique, this means optimizing the company’s e-commerce platform, increasing its digital presence, and integrating the right technology and automation throughout various business processes. Therefore, the goal for Basketique in the next 3-5 years is to develop a robust digital presence/e-commerce platform, invest in resources to support mass customization, and integrate IT/CRM software to support automation. For Basketique, this translates into economic objectives such as the creation of customers, the optimum utilization of current resources, as well as increases in sales volume and total market share.