what research would you want to see within the proposal to approve a new app for the iPad?

example of the reearch prospectuesStep 1: Please select one of the following scenarios for this assignment. Please highlight (byusing boldface type, underlining, using the yellow highlighting tool, changing the text color,etc.) the scenario that you have chosen for this assignment.Scenario #2:It costs thousands of dollars to generate an application (app) for the Apple iPad. Just offering anapp is not guarantee of success. The most successful apps, sold as downloads, have to offertrue functional value. Apple takes weeks to review an app proposal; only with Apple’s approvalcan an app be officially offered for the iPad.If you were Apple, what research would you want to see within the proposal to approve a newapp for the iPad? (Make sure to address all questions listed in Step 2)Step 2: Please design a Research Prospectus that outlines a research project that canaddress the problem(s) listed in your selected scenario. You may type your answersdirectly in this document.Justification for why the research project is needed:1. Problem Statement (20 points): Please provide a one-paragraph overview of the problemand why it is an important problem in this business scenario.A problem that can occur when trying to see if a certain app is appropriate for the AppleiPad is making sure that the app has value to a customer. In the scenario, it mentions thatan app can only be an Apple app and offered on the iPad when it has true functional value.The main problem to this business scenario is making sure an app has value and is desiredby the customer before going to the app store. A proposal must prove that a new app holdscustomer desire and value.2. Purpose of Research (20 points): Please provide a one-paragraph explanation of howresearch can help solve this problem.Research can help discover what apps interest the app user population the most. Researchcan also help answer what customers want to see in their app and how they intend to usethe app. Customers are not going to purchase apps if the app does not benefit the individualin a certain way. Since apps cost thousands of dollars, it would be wise to research out whattypes of apps customers would want and be willing to buy from the app store. This researchwill help the researcher gain a sense of what types of apps should be allowed throughoutthe app store.Descriiption of what will be studied:3. List two or three research questions (see page 79) for this research project (20 points). Thisis NOT a list of the questions you would ask in a survey or interview. You may use a bulletpoint list for this question. (Example: If an HR director were studying employee retentionrates, one possible research question would be “What types of employee benefits increaseemployee retention rates?”)The three research questions I would have for this research project are:1) Who are our target customers?2) What types of apps are downloaded on the app store by the target customers the most?3) What value or benefits do these certain apps bring to the customer?4. List and define the variables of interest for this research project.Independent/Predictor Variables – definition on page 55-56 (10 points)• The different apps that are provided• The benefits that come with these appsDependent/Criterion variables – definition on page 55-56 (10 points)• What apps will customers download• What apps are desired and hold value to the customer5. Who (which group(s) of people) are you choosing to study? Please explain your choice. (20points)For this research project, I would want to research people who have iPhones, iPads, or iPodsand download apps from the app store frequently. I would want to research out this targetaudience because these customers would have a good sense of which apps hold value to himor her personally. Again, these customers would not purchase apps that did not meettheir personal desire, need, or value/standard.6. What sampling method will be used (10 points)? Please (1) name a specific samplingmethod described in the textbook on pages 349 – 361 and (2) explain why it is the bestchoice for your study. (Hint – Do not simply say “probability” or “nonprobability” sampling.Those are two broad categories of sampling; please select one of the specific methodsdiscussed in the pages listed above).I think the appropriate sampling method to use for this research project is a stratifiedsampling method. The reason the stratified sampling method works the best is because itdivides the population into different segments such as age, gender, class, school and so on.I think this is important to take note of because there are a variety of app users. Each appuser may have something different that is valuable, desired, or needed for them personallyfrom an app. The stratified sampling method will be able to separate customers by age andgender, and then see what apps each segment finds valuable and downloads the most.This will help the research be more efficient and the results more adequate.7. Describe how the sample participants will be recruited for this study. How will you convinceparticipants to take the time to participate in your study? (10 points)The way I would recruit participants for this study is by setting up a table right outside theApple store and encourage people to take a short survey. I would also have a simpleflyer explaining what the research is about. It would make sense to go about recruitmentthis way because a good majority of those going into the Apple store have an iPhone,iPad, or iPod. I would let people know it would only take a few minutes of their time and Iwould provide an incentive. A good incentive I would give out if permitted would be anapp store gift card.8. Do you need informed consent? Why or why not? (10 points)Informed consent will be must. Informed consent helps a participant be aware of anyconsequences (good or bad) that could happen throughout the study. It can also provide acomforting factor to the participant. The participant will know his or her rights are beingupheld and that the researchers are credible and practice ethical behavior.How the study will be conducted:9. Research Method – Please provide 3-4 detailed paragraphs describing the how you willconduct your research study. Areas to consider addressing include: (50 points)(a) A list specific research method you plan to use.(b) Discussion of why you chose those specific research methods.(c) Descriiption of how the variables are being researched/measured.(d) An explanation of how this research project answers the research questions; and(e) Other topics as appropriate.The types of research methods I plan on using are self-administered questionnaires and focusgroups. The self-administered questionnaire will be given outside the Apple store forparticipants to fill out. The questionnaire will have questions about what apps each participanthas on his or her phone and why they have these certain apps. I can also ask what types ofapps he or she tends to download the most. From here, I will call back people who filled out theprevious survey and see if he or she would like to be part take in focus group. I would makesure the focus group is diverse, because there are a variety of app users that range fromdifferent ages and backgrounds. This will allow for in depth research to be made face to faceand allow for a participant’s voice to be heard more adequately. Focus groups allow for moreflexibility as far as questions being asked and then more accuracy towards the answersreceived. The participant can answer more honestly and more in depth about certain apps andwhat benefits or value these apps provide for him or her. They can also answer questionsabout what apps they would personally like to see more of on the app store.The variables I want to measure is if different types apps are provided on the app store, whichapps will customers find most valuable out of these apps and will the customers have the desireto download them. During the focus group discussion, I could have the researcher or facilitatorbring up some ideas of certain types of apps and the benefits that come along with these apps. Ican then have the facilitator ask which apps do the participants find the most valuable andrelatable to the apps they already have on their phones. I would then have the researcher askwhat makes them valuable and if the participants have any suggestions that can make an appmore desirable to them.This research project answers the research questions because again, the researchers well gaina sense of who the target market is and what this target market is looking for in an app. Theresearcher project will help Apple to have a better understanding of what apps should beallowed in the app store or provided for the iPad. Apple will know what apps hold value to acustomer and are wanted by the customer.10. How will you ensure that participants come to no harm? (10 points)I will make sure that all personal information obtained from the research is kept confidential.Participants will have to sign consent forms, and these consent form will have theparticipants personal information on them. However, I would make sure that this informationis kept private and only used for research purposes. As far as the survey goes, the surveyswill be kept anonymous. There is no need for anyone’s information to be put on the survey.This will help the participant to feel comfortable in putting his or her honest opinions on thesurvey. Again, this information will only be used for research purposes. And since thesurveys’ will not have any names, there is no way for anyone to link up who wrote downwhat answers.11. What kinds of difficulties and pitfalls might you expect when conducting this type of study?What will you do to prevent of minimize these difficulties? (20 points)A pitfall I can see with a questionnaire is that questionnaires can seem impersonalsometimes. Yes, a researcher can get a little sense of how a participant may feel or whata participant may want. But then again, a questionnaire can limit a participant’s response.This is where a focus group can come in handy. A focus group is beneficial because it isface to face, and a researcher can analyze a participant’s response easier. However, adownfall of this can be a participant’s privacy. A participant may be shy to answer honestlybecause a facilitator is sitting right in front of him or her. I would want to get a facilitator thatwill make the participant comfortable and not afraid to answer honestly.Summary of how the results of the research can be used to help make well-informedbusiness decisions.12. What are the benefits from this research? (20 points)The benefits from this research are knowing what apps are most likely to be downloaded by anapp customer. The research will show which apps customers believe hold value to thempersonally and what apps customers need or desire to have. This in the end will save Applemoney, because Apple will be aware of what types of apps are worth producing or developing.13. How can the results of this research project be applied to fix the problem? (20 points)The results of knowing what types of apps customers hold valuable can be applied whenlooking at the proposals for new apps. Apple will know exactly what to look for when a new appidea comes their way. Apple will not have to worry about spending money on producing an appfor the iPad that customers would not want to buy. And whenever trends start to change in theapp market, Apple can use this research project again to see what popular apps are beingdownloaded at that time. In the end, Apple saves money and timedirections for the projectStep 1: Please select one of the following scenarios for this assignment. Please highlight (by usingboldface type, underlining, using the yellow highlighting tool, etc.) the scenario that you have chosenfor this assignment.Scenario #1:NCR Country Club (NCRCC) started in 1954 as an employee benefit of the National Cash Register Co. butis now an open-membership club. This country club located in Kettering, Ohio (near Dayton), hosts two18-hole golf courses. The NCR South course, a par 71 championship course of 6,824 yards of heavilywooded rolling countryside, the site of the 1996 PGA Championship, the 1986 U.S. Open, and the 1998U.S. Mid-Amateur, is consistently ranked by Golf Digest as one of the top 100 courses in the UnitedStates. The prairie-links style of the North course, a 6,358-yard par 70 course, is considered challenging.In southwestern Ohio, the active golf season usually lasts from May through October. Within a 30-minute radius of NCRCC, the avid golfer will find eight other private golf and country clubs as well as 29public golf clubs and courses.In 1997, after the purchase of NCR Corporation by AT&T, AT&T provided a $4.0 million interest-free loanto raze the original clapboard-sided clubhouse and replace it with an all-brick colonial-style facility.Boasting both formal and informal, inside, and outside eating facilities as well as banquet and partyrooms, the members voted that the new clubhouse would be totally smoke-free. The rich cherry woodpaneling and the hunter green and burgundy décor mellow the high-ceiling, interior spaces. Golfmemberships are $20,000 with social (non-golf) memberships at $1,000 each. NCR employees did notand do not pay membership fees to join. Additionally, each member must spend $150 per quarter indining receipts and pay $225 (golf) or $160 (social) in annual dues.Needing to attract new members to support the renovated facility after AT&T divested itself of NCR andgiven the growing age of its members, NCRCC implemented an aggressive membership campaign in1998.The goal to bring golf memberships to 680 and attract as many social memberships as possible. Afteronly moderate success, NCRCC commissioned McMahon Group to assist with strategic planning.Scenario #2:P&G recently moved its IAMS pet food division from Vandalia (OH) to Mason (OH). The move affected240 workers, who were offered positions to join the 2,000 workers occupying the pet food divisionheadquarters in Mason. A company statement indicated, “We’re doing this to increase productivity,collaboration, and access to P&G’s resources/expertise.” P&G also told employees that it was beginninga separate, multi-month study on how to increase collaboration and efficiencies with the 250 employeesstill working in its pet food research and development complex located in Lewisburg (OH). Whatresearch might be included in the multi-month study to determine the future of the Lewisburg R&Dfacility and its employees?Scenario #3:Executives at Warner Brothers believe that Ellen DeGeneres is the heir apparent to Oprah Winfrey indaytime TV, in its last season, a research report revealed that The Ellen DeGeneres Show was, for thefirst time, on par with The Oprah Winfrey Show in viewers’ minds. Implementing the findings, WarnerBrothers announced that NBC’s 10 owned-and-operated stations would keep broadcasting DeGeneres’sshow through 2014.The written report revealed that DeGeneres’s hour-long show is upbeat and inspirational-traits thatappeal to daytime’s female audience; she is seen as relaxed and relatable; and she is more likable thanWinfrey, according to the Q Scores Company. Even though the DeGeneres show lagged the Winfreyshow in the treasured Nielsen ratings, on emotional issues DeGeneres was in a virtual tie with Winfrey.What other questions should the report address?How would you advise the networks to “franchise” DeGeneres based on your study’s results?(Make sure to address all questions listed in Step 2)Step 2: Please design a Research Prospectus that outlines a research project that can address theproblem(s) listed in your selected scenario. You may type your answers directly in this document.Justification for why the research 1. Problem Statement: Please provide a one project is needed: -paragraph overview of the problem and why it is animportant problem in this business scenario. (20 points)2. Purpose of Research: Please provide a one-paragraph explanation of how research can helpsolve this problem. (20 points)Descriiption of what will be studied:3. List and define the variables of interest for this research projectIndependent/Predictor Variables: (10 points)Dependent/Criterion Variables: (10 points)4. List the research question(s)/hypotheses for this research project. You may use a bullet point listfor this question (20 points)5. Who are you choosing to study? Please explain your choice. (20 points)6. What sampling method will be used (Please name a specific sampling method described in thetextbook and explain why it is the best choice)? (10 points)7. Describe how the sample participants will be recruited for this study. (10 points)8. Do you need informed consent? Why or why not? (10 points)How the study will be conducted:9. Research Method – Please provide 3-4 detailed paragraphs describing the how you will conductyour research study. (50 points) Areas to consider addressing include:a) A list specific research method you plan to use.b) Discussion of why you chose those specific research methods.c) Descriiption of how the variables are being researched/measured.d) An explanation of how this research project answers the research questions; ande) Other topics as appropriate.10. How will you ensure that participants come to no harm? (10 points)11. What kinds of difficulties and pitfalls might you expect when conducting this type of study?What will you do to prevent of minimize these difficulties? (20 points)Summary of how the results of the research can be used to help make well-informed businessdecisions.12. What are the benefits from this research? (20 points)13. How can the results of this research project be applied to fix the problem? (20 points)part 2 of the paper instuctionsStep 1: Please select one of the following scenarios for this assignment. Please highlight (byusing boldface type, underlining, using the yellow highlighting tool, changing the text color,etc.) the scenario that you have chosen for this assignment.Scenario #1:NCR Country Club (NCRCC) started in 1954 as an employee benefit of the National CashRegister Co. but is now an open-membership club. This country club located in Kettering, Ohio(near Dayton), hosts two 18-hole golf courses. The NCR South course, a par 71 championshipcourse of 6,824 yards of heavily wooded rolling countryside, the site of the 1996 PGAChampionship, the 1986 U.S. Open, and the 1998 U.S. Mid-Amateur, is consistently ranked byGolf Digest as one of the top 100 courses in the United States. The prairie-links style of theNorth course, a 6,358-yard par 70 course, is considered challenging. In southwestern Ohio, theactive golf season usually lasts from May through October. Within a 30-minute radius ofNCRCC, the avid golfer will find eight other private golf and country clubs as well as 29 publicgolf clubs and courses.In 1997, after the purchase of NCR Corporation by AT&T, AT&T provided a $4.0 million interestfree loan to raze the original clapboard-sided clubhouse and replace it with an all-brick colonialstyle facility. Boasting both formal and informal, inside and outside eating facilities as well asbanquet and party rooms, the members voted that the new clubhouse would be totally smokefree. The rich cherry wood paneling and the hunter green and burgundy décor mellow the highceiling, interior spaces. Golf memberships are $20,000 with social (non-golf) memberships at$1,000 each. NCR employees did not and do not pay membership fees to join. Additionally,each member must spend $150 per quarter in dining receipts and pay $225 (golf) or $160(social) in annual dues.Needing to attract new members to support the renovated facility after AT&T divested itself ofNCR and given the growing age of its members, NCRCC implemented an aggressivemembership campaign in 1998.The goal to bring golf memberships to 680 and attract as many social memberships as possible.After only moderate success, NCRCC commissioned McMahon Group to assist with strategicplanning.Scenario #2:P&G recently moved its IAMS pet food division from Vandalia (OH) to Mason (OH). The moveaffected 240 workers, who were offered positions to join the 2,000 workers occupying the petfood division headquarters in Mason. A company statement indicated, “We’re doing this toincrease productivity, collaboration, and access to P&G’s resources/expertise.” P&G also toldemployees that it was beginning a separate, multi-month study on how to increase collaborationand efficiencies with the 250 employees still working in its pet food research and developmentcomplex located in Lewisburg (OH). What research might be included in the multi-month studyto determine the future of the Lewisburg R&D facility and its employees?Scenario #3:Executives at Warner Brothers believe that Ellen DeGeneres is the heir apparent to OprahWinfrey in daytime TV, in its last season, a research report revealed that The Ellen DeGeneresShow was, for the first time, on par with The Oprah Winfrey Show in viewers’ minds.Implementing the findings, Warner Brothers announced that NBC’s 10 owned-and-operatedstations would keep broadcasting DeGeneres’s show through 2014.The written report revealed that DeGeneres’s hour-long show is upbeat and inspirational-traitsthat appeal to daytime’s female audience; she is seen as relaxed and relatable; and she is morelikable than Winfrey, according to the Q Scores Company. Even though the DeGeneres showlagged behind the Winfrey show in the treasured Nielsen ratings, on emotional issuesDeGeneres was in a virtual tie with Winfrey.What other questions should the report address?How would you advise the networks to “franchise” DeGeneres based on your study’s results?(Make sure to address all questions listed in Step 2)Step 2: Please design a Research Prospectus that outlines a research project thatcan address the problem(s) listed in your selected scenario. You may type youranswers directly in this document.Justification for why the research project is needed:1. Problem Statement: Please provide a one-paragraph overview of the problem and why itis an important problem in this business scenario. (20 points)2. Purpose of Research: Please provide a one-paragraph explanation of how research canhelp solve this problem. (20 points)Descriiption of what will be studied:3. List and define the variables of interest for this research projectIndependent/Predictor Variables: (10 points)Dependent/Criterion Variables: (10 points)4. List the research question(s)/hypotheses for this research project. You may use a bulletpoint list for this question (20 points)5. Who are you choosing to study? Please explain your choice. (20 points)6. What sampling method will be used (Please name a specific sampling method describedin the textbook and explain why it is the best choice)? (10 points)7. Describe how the sample participants will be recruited for this study. (10 points)8. Do you need informed consent? Why or why not? (10 points)How the study will be conducted:9. Research Method – Please provide 3-4 detailed paragraphs describing the how you willconduct your research study. (50 points) Areas to consider addressing include:a) A list specific research methods you plan to use;b) Discussion of why you chose those specific research methods;c) Descriiption of how the variables are being researched/measured;d) An explanation of how this research project answers the research questions; ande) Other topics as appropriate;10. How will you ensure that participants come to no harm? (10 points)11. What kinds of difficulties and pitfalls might you expect when conducting this type ofstudy? What will you do to prevent of minimize these difficulties? (20 points)Summary of how the results of the research can be used to help make well-informedbusiness decisions.12. What are the benefits from this research? (20 points)13. How can the results of this research project be applied to fix the problem? (20 points)information for the projectYour Research Prospectus assignment must be double spaced, with 12-point font.• You must upload a word document – PDFs will not be graded.• To receive full credit, you must cite all your sources using APA format and list all yoursources at the end of the assignment in a bibliography.• Please include the following: name, class, assignment title, and date at the top of yourassignment.•.• Because the assignment is very inclusive of the material you learn throughout thesemester,• Please follow all other instructions listed in the assignment.• If you have any questions whatsoever, please do not hesitate to ask.