What is personal branding?

MGMT878 -2202CUNIT 8 IPUnit: Building Your Personal BrandDUE DATE: Sunday, 5/1/2022Assignment DetailFor this assignment, address the following:  3-4 pagesFIND OTHER REFERENCES AS NEEDEDFor this assignment, address the following:In a composition, address the following:•    What is personal branding? (You may use your own operational definition.)•    What are the pros and cons of personal branding?•    Using your own ethics and understanding of your desired career path, discuss how you will develop your own personal brand.The body of the composition will address the items above and will include an introductory paragraph and concluding paragraph. Include at least 4 sources beyond the required articles