What are the challenges in implementing a global alliance.

What are the challenges in implementing a global alliance. Once an alliance is reached, what steps are involved in strategic implementation of the venture?Discussion GuidelinesReadings:Goussak, Gregory W. (2012).  CULTURAL PLURALISM: A CRITICAL NEEDS PLAN FOR GENERAL MOTORS.  Global Conference on Business & Finance proceedings, 7(1), 249-255.  URL:  http://yw6vq3kb9d.search.serialssolutions.com.ezproxy2.apus.edu/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=CULTURAL+PLURALISM%3A+A+CRITICAL+NEEDS+PLAN+FOR+GENERAL+MOTORS&rft.jtitle=Global+Conference+on+Business+%26+Finance+Proceedings&rft.au=Gregory+W+Goussak&rft.au=Jon+K+Webber&rft.au=Elliot+M+Ser&rft.date=2012-01-01&rft.pub=Institute+for+Business+%26+Finance+Research&rft.eissn=1941-9589&rft.volume=7&rft.issue=1&rft.spage=249&rft.externalDocID=2935974581&paramdict=en-UShttp://apus.summon.serialssolutions.com.ezproxy2.apus.edu/#!/search?bookMark=ePnHCXMw42LgTQStzc4rAe_hSmECzeqaGOpamlpYcsAGP4DtBHMTE3NOBhvnUJ-Q0CBHH4UAHxDlGexrpeCo4BzkGQI6DkDBz9XVJRgo5-inAOwUKUCXcyn4-of4BwVzMyi7uYY4e-jCCtF4aPgXxwP7WMamJsDaCbQbhxhVAFSwMqADamanpour, F., Devece, C., Chen, C. C., & Pothukuchi, V. (2012). Organizational culture and partner interaction in the management of international joint ventures in India. Asia Pacific Journal of Management, 29(2), 453-478. doi:http://dx.doi.org.ezproxy2.apus.edu/10.1007/s10490-010-9204-x  URL:  http://search.proquest.com.ezproxy2.apus.edu/docview/1016042545?pq-origsite=summonJakada, B. A. (2014). Building global strategic alliances and coalitions for foreign investment opportunities. International Journal of Global Business, 7(1), 77-94. Retrieved from http://search.proquest.com.ezproxy2.apus.edu/docview/1562782365?accountid=8289Luvison, D., & de Man, A. (2015). Firm performance and alliance capability: The mediating role of culture. Management Decision, 53(7), 1581-1600. Retrieved from http://search.proquest.com.ezproxy2.apus.edu/docview/1704353853?accountid=8289Moreira, A. C., Moutinho, V. F., & Pereira, J. d. C. (2013). Evaluation of a collaborative strategy: A case study in the port wine industry/Avaliação de uma estratégia colaborativa: Um estudo de caso no setor do vinho do Porto/Evaluación de una estrategia colaborativa: Un estudio de caso en el sector del vino de oporto. Revista Brasileira De Gestão De Negócios, 15(47), 221-240. Retrieved from http://search.proquest.com.ezproxy2.apus.edu/docview/1428555825?accountid=8289Sullivan, U. Y., & Kim, S. (2013). To love and win: Examining the survivability of non-equity global alliances. Journal of Marketing Development and Competitiveness, 7(4), 94-103. Retrieved from http://search.proquest.com.ezproxy2.apus.edu/docview/1503088467?accountid=8289Veiga, P. M., & Franco, M. (2015). Alliance portfolios and firms’ business strategy: A content analysis approach. Management Research Review, 38(11), 1149-1171. Retrieved from http://search.proquest.com.ezproxy2.apus.edu/docview/1733123093?accountid=8289