W​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​atch the youtube video by leading academic, Professor Ric

W​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​atch the youtube video by leading academic, Professor Richard Lynch, regarding McDonald’s approach to both global and local marketing strategy. Take a look at the video and also read Exhibit 1.5 on pages 33 in the Hollensen set text, then address the question listed below:
QUESTION: What does Professor Lynch mean when he states that ‘global must be made and delivered local’? And what are the implications for the way in which Mc​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​Donalds operates its international marketing strategy?
LINK: https://www.youtube.com/watch?v=v6coDUDCJ10
READING REFERENCE: Hollensen, S. (2020) Global Marketing. 8th ed. Pearson Education Limited: Harlow.The report MUST be well written in the FORM OF A WRITTEN REPORT with a good introduction, the main body with subheadings and a strong conclusion. References MUST be from academic journals in fully Harvard referencing forma​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​t