Company name: Koala
Product category – Toddler Furniture
My Parts:- check who are the core competitors of koala both online and offline.
Select a product category that koala should focus on. (Toddler Furniture).
Analysis of product category and market
Identification and analysis of product category:
Different innovation trends in the category
Product and tech trends influencing the category
Category growth expectation
Note: Assignment 1 you should not come up with a product idea – this is about scoping the opportunity, idea is for the next assignment.
Brief analysis of industry partner
Macro and micro environmental trends impacting the project in context
Identification and analysis of a product category opportunity for the industry partner to focus their innovation efforts on
Ethics and sustainability
Target customer segment selection, analysis,insights and attractiveness
Product Innovation Persona
(from the Key areas part I only have to focus on the highlighted part)