Strategic Marketing plan for Walmart Canada exploring in some detail, the current customer. Are the business-to consumer or business to business and the answer should shape the focus of the discussion. Consider the following:– provide a brief description of Walmart Canada customer?– build on this description using relevant cultural, social and personal influences and psychologicalprocesses related to consumer behaviour and factors that influence the consumer behaviour-To what extent does the consumer buying decision process provide useful insight for Walmart Canada?It should capture the marketing insight, customer insights and connections , environmental insights, marketing fit with the corporate and business strategy. I will upload the instructions for the paper. Also kindly cite all reference used while noting to make the essay concise and straightforward. Thank you so muchSection 1: ANALYSIS1.1 ContextThis should set the scene. You should introduce your organisation, discuss the value of marketing and nature of marketing as a concept within Walmart Canada. New marketing realities in the context of your Walmart Canada should be mentioned. Key stakeholders and networks should be established.1.2 Marketing fit with the corporate and business strategyThis section create strategic synergy. Here, you should discuss concepts of the value chain and core competencies in relation to Walmart Canada. You should then use the following strategic planning tools to analyse your Walmart Canada’s current corporate and business level strategies. These should include, where relevant, the corporate mission, strategic business units and allocating resources (e.g. BCG Matrix), SWOT analysis, Porter’s Generic strategies and Ansoff’s Growth strategies. conclude by summarising implications for the development of your strategic marketing plan.1.3 Capturing environmental insightsIn this section you are continuing the analysis part of the plan. Specifically, you are concernedwith analysing the micro and macro environment. Several tools and techniques should be used to perform this environmental analysis, including where relevant:PESTLE analysisProduct Life Cycle (PLC)Porter’s Five ForcesCluster DevelopmentBlue Ocean ShiftGood answers will include a brief discussion of critical success factors (CSF) in relation to yourorganisational context.1.4 Customer insights and connectionsntroduce their customers. You should:Provide a snapshot of the customerProvide a more detailed picture of the customer referring to relevant cultural, social andpersonal influences and psychological processes related to consumer behaviourDiscuss the consumer buying decision process in relation to your Walmart Canada andcustomer context. In a business-to-business context, you should consider the following: how does this buying context differ from a business-to-consumer context? What are the buying situations and how do they relate to your Walmart Canada ? Who are the participants and what does the buying process entail?Good answers will include information on the importance of customer loyalty, relationships and refer back to stakeholders.1.5 Capturing marketing insightsIn this section you should briefly discuss the different forms of data, how to collect it and manage it. Good answers will provide relevant discussion on using big data for capturing insights. You should consider current data protection legislation and explain the impact of this on vour MIS.Additionally you should use relevant approaches to provide a forecast of current and future demand for your organisation. This may include a discussion around traditional or newer approaches that may be relevant.You should consider the role of marketing research and good student answers will mention the use of appropriate data visualisation and technology for market research.Section 2: PLANNING2.1 Market segmentationExplain your plan for segmenting the market, referring to relevant variables for segmentation.2.2 TargetingOutline your intended targeting strategy and provide justification for its selection; that is, you should be able to justify the usefulness of your segmentation scheme and be able to evaluate and select market segments.If your organisation is operating in a business-to-business context, appropriate discussion relating to how business markets should be segmented is expected, referring to the major segmentation variables.If relevant, good answers will draw on your knowledge and understanding of segmenting markets in a global context.2.3 Branding and positioningDiscuss your plans for branding and positioning, bearing in mind whether or not this is a business- to-consumer context. First, explain what your brand is and how you intend to manage it effectively to support business growth. Next, create a relevant position for your organisation using a perceptual map and the following steps: 1. Define the target market. 2. Identify the competition. 3. Determine the points of parity and points of difference. 4. Create a perceptual map. 5. Draft a brand mantra.2.4 Selection of marketing strategyNow you need to complete the planning section by selecting an appropriate marketing strategy. Your choice should be informed by your organisation’s competitive position, stage in the Product Life-Cycle or whether or not you think it is operating in a slow-growth economy. You shouldinclude justification for your choice and good answers will provide details, if relevant, of the importance of partnerships.Section 3: IMPLEMENTATION3.1 Integrated marketing mixHere you need to show how you intend to implement your strategic marketing plan using an integrated marketing mix. First, briefly explain what an integrated marketing mix is, taking into account what sort of business your organisation is.
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