Structure for Global Strategy
Development & Implementation
The following are applicable strategies that could be considered. These
strategies, coupled with associated theoretical models and business
examples, should be analysed and critically evaluated.
Introduction – Company name, what industry sector is it in, what is the current
turnover of the company, how many countries does it operate in, how many
employee’s work for the company. Which country do you plan to take the
|1. Use market data from HQ market and the firm’s performance to justify
reasons for internationalisation. Also could use economic data and
competitor analysis. You also must use Porter’s Diamond.
|2. This about the strategy to internationalise. Briefly explain the strategies –
transnational, multi-domestic, global and international. The selected strategy
should be evaluate and justified.
|3. Country Analysis.
a. Country selection/country attractiveness- apply PESL framework.
Determine from the analysis why the country is attractive
b. Country environmental analysis – PESL and 5 Forces. Draw conclusions
from the analysis relevant to the framework.
|4. Briefly explain the mode of entry – licensing, franchise, JV or M & A. Justify
the mode by evaluating it and linking it to Tasks 1, 2 or 3.
|5. Select 3 problems/issues from managerial and organisational. Type of
problems – organisational co-ordination, cultural (Hofstede) and
organisational structure (centralisation v decentralisation).
|6. Solutions should address the issues in 5.|
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