statistics help

It is difficult to read any business or scientific journal without running into the term “big data.” A Google search on the term will return some 54,400,000 results. Granted there is a lot of hype about the topic, but its existence is real and its impacts are profound.
Two especially relevant aspects of big data impacting on businesses are predictive and prescriptiveanalytics.
 

Pick either predictive or prescriptive analytics and discuss your opinion of its importance or non-importance to businesses and other organizations today. Provide links to articles supporting your opinion.
How does the aspect you picked impact your chosen career field? Find and reference an article supporting your response.