READ DIRECTIONS PLEASE
Objective of this Project: To propose an alternative
strategy for an existing company (intuitive) and briefly analyze its
Requirements for the written report in their simulated
report to that company, students will offer the company an alternative strategy
to their current one. The alternative could be any variation on a
business-level or corporate-level strategy – for instance, go into a new
market, roll out a new product or service, form a new strategic alliance,
undertake a merger or acquisition or divestment, shift the business model
pretty significantly, etc.
The paper should have a clear narrative. It should have
enough detail in it to defend the feasibility of the strategy being proposed,
but not so much as to get mired down in a full strategic plan with all the
operational details of carrying it out. What the paper is addressing is the
feasibility of the strategy, not laying out the detailed plan for carrying out
the strategy itself. Some operational thoughts might be needed. For instance,
if you advise your company to customize formerly standard products for a
variety of different consumer markets then to assess the feasibility of this
you’d really have to say a bit about how this could/would/should happen…for
instance that there would be additional R&D and manufacturing costs,
distributor partnerships needed, new marketing, alliances, etc.
(THE COMPANY BEING RESEARCHED):
Key Insights (not every result!) from an Internal Analysis?
you need to look at the company, and its capability to pull off your suggested
strategy – and if it currently doesn’t have what is needed to do that, what
it needs to do to get there. Be careful not to mismatch a company with a
strategy it is unsuited for or that would undermine its ‘nature’ and core
strategy. Like telling Apple to compete for the cheapest/lowest feature cell
phones in the developing world.
(OUR GROUPS SUGGESTED Strategy) Our team suggests that Intuitive incorporates more affordable
surgical technology tools that can be used for minor surgeries into their
product line. Currently, Intuitive focuses on a differentiation strategy and
only sells three high-priced surgical technology products. By changing their
strategy to incorporate a more diverse product line, this company can reach a
wider audience and increase brand recognition.
READ DIRECTIONS PLEASE