In the final Portfolio Project, you will be concentrating on learning about a particular segment of the hospitality industry in greater depth. In the first option, the hotel industry is the focus of your research. In a comprehensive paper, assess and present the following in relation to a large international hotel company Marriott International.
Begin with an introduction to what your paper is going to cover.
Provide a brief overview of the hotel/company to provide perspective and scope to your final project.
Explain the mission and vision of the company. Discuss what their primary business is, and where they believe their future direction lies.
Explain the history of the company.
Assess their competitive advantage (what they do better than any other company; what makes them unique in the hotel industry).
Assess the future of the industry. How do you foresee the hotel industry changing in the future, including the growth of vacation rentals and Airbnb?
What are the areas they need to improve on?
Based on your understanding of the hotel, the industry, and its future, offer and support 3-4 strategies that you would propose the hotel follow in order to not only remain competitive in its future market but to garner greater market share.
Additionally, present the implications for management/leadership for such strategies.
End the paper with a conclusion.
Your final deliverable should be 8-10 pages in length (excluding cover page and references) and formatted according to APA Guidelines. Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. You must include a minimum of six credible, academic or professional references beyond the text or other course materials.
Name: Kendall Croswell
Course: HAMG-1321.252 Intro to Hospitality
Professor: Abby Christian