New product introductions, changes in advertising programs and other marketing p

Place your order now for a similar assignment and have exceptional work written by our team of experts, At affordable ratesFor This or a Similar Paper Click To Order NowNew product introductions, changes in advertising programs and other marketing program decisions begin by looking at an individual country in which we wish to enter. A marketer needs basic information in order to evaluate a country market’s potential, identify potential problems, identify a country’ s environment, and develop a strategic marketing plan. An economic & cultural analysis is a good place to start. Here we can understand business customs & other important features of a country. In addition, we can learn about the soundness of a country, distribution channels & media availability.For this assignment, you are to conduct an economic & cultural analysis based on oneof the BEM (Big Emerging Market) economies: MEXICOThe economic and cultural analysis must include an overview of the selected BEM, the country’s background, an analysis of the current economic environment, an analysis of the country’s cultural environment, and justification for potential market entry and/or expansion. Additionally, from your managerial perspective, provide your personal analysis as to why this would be a viable market and which product or services would be beneficial to introduce to this market.Five to Seven Pages in content length (does not include cover page and references)Cover Page which includes name, date, title of your report, course name, instructor name, etc.Page NumbersAppropriate Headings i.e. Background, Overview, etc.12 pt font. Times New Roman, Courier New, Arial font styleDouble SpacingAppropriate References and CitationFor This or a Similar Paper Click To Order NowRelated