mktg 600 final

The paper for your term project is due this week. Your term project for this class is a 15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow APA format and be of a quality graduate level. Don’t forget to use an appropriate amount of references for a paper of this length.Required Marketing plan Headings:Executive SummarySituation Analysis -Market Summary -Target MarketsMarketing Demographics -Geographics -Demographics -Behavioral factorsMarket NeedsMarket TrendsMarket GrowthSWOT AnalysisCompetitors AnalysisMarket Strategy -Marketing objectives -Financial objectives -Positioning strategyMarketing tactics -Product -Price -Distribution -Communication -ResearchFinancials -Break-Even Analysis -Sales Forecast -Marketing BudgetYou MUST upload assignment into the ASSIGNMENT page or attach as a Word document.Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment#Course Objectives:Develop a Marketing Plan.Define the types of marketing research.Analyze potential pricing alternatives.Define channel strategyDesign a sales management plan.Define the process for bringing a new product or service to market.