Marketing Strategies

Company: Amazon.

Provide  an overall summary of the company and the product/service offerings.
What  is the product or service you will redefine or introduce as new? 
Why  is it a good time for the company to explore this opportunity now?        
What  are the short term and long-term goals?
Does  this product or service support the company Mission, Vision and Core      Values.  (Yes/No and why?  Be sure to include the company mission      and vision statements in your response).
What  are the risks/benefits of introducing this product/service? 

discussion question should be 250-300 words. Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.