Provide an overall summary of the company and the product/service offerings.
What is the product or service you will redefine or introduce as new?
Why is it a good time for the company to explore this opportunity now?
What are the short term and long-term goals?
Does this product or service support the company Mission, Vision and Core Values. (Yes/No and why? Be sure to include the company mission and vision statements in your response).
What are the risks/benefits of introducing this product/service?
discussion question should be 250-300 words. Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.