INTRODUCTIONIn this task, you will provide evidence of successful completion of the Marketplace Simulations business simulation and produce a written report analyzing the performance of your simulated business. Note: This task must not be attempted until you have already completed the business simulation with a final cumulative total performance score of .001 or higher. You must pass this task before attempting Task 2 of this performance assessment.SCENARIOYou are responsible for overseeing a bicycle start-up company. You led this company through its first six quarters, making strategic and tactical decisions to create a successful business in a competitive marketplace. As a leader in your business, you are responsible for reporting to other stakeholders about the performance of your business during its first six quarters. Your report will provide a detailed overview of the financial performance of the business. It should provide a data-driven analysis of your business decisions and the outcomes of those decisions.REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide. You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course. Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).
A. Submit a spreadsheet exported from the Marketplace Simulations business simulation that contains your final (i.e., Quarter 6) cumulative balanced scorecard report in the simulation with a cumulative total performance score of 0.001 or higher. Note: Your final (i.e., Quarter 6) cumulative balanced scorecard can be accessed using the Final Cumulative Balanced Scorecard link in the Web Links section below. Follow the link, then click the Export icon in the upper right-hand corner of the page to export the spreadsheet. Ensure the spreadsheet contains a tab titled Verification Details. Save the spreadsheet, then upload it unaltered to this task. B. Upload the final (i.e., covering Quarters 16) income statement and final (i.e., covering Quarters 16) balance sheet in two separate, unaltered spreadsheets exported from the business simulation with a verification link included in each spreadsheet. Note: The correct income statement and balance sheet can be accessed using the Final Income Statement and Final Balance Sheet links in the Web Links section below. You must be in Quarter 7 to view the final income statement and final balance sheet, which include data for Quarters 16. Click on the Export icon in the upper right-hand portion of the appropriate page to download each spreadsheet. The verification details will be contained within each spreadsheet that you export from the simulation in a tab titled Verification Details. C. Prepare a written report in which you do the following: Note: It is recommended that you use the attached Business Performance Report Template to structure this report. 1. Describe your business briefly, including information about the locations of sales outlets, the products you produce, and how your products are manufactured. 2. Select three different topics from the following list: marketing (advertising and internet marketing) store expenses and sales force pricing (including rebates) research and development use of loans and cash a. For each selected topic in part C2, identify a specific decision from the simulation that relates to the chosen topic and explain why you made the decision. b. For each selected topic in part C2, use supporting data from the final income statement or final balance sheet to explain how each decision affected your companys financial performance, using the following criteria to cite data: For decisions related to marketing, store expenses and sales force, and research and development, cite data from the Expenses portion of the income statement. For decisions related to pricing (including rebates), cite data from the Gross Profit or Revenue portion of the income statement. For decisions related to use of loans and cash, cite data from the Debt and/or Cash portion of the balance sheet and/or the Expenses and Profitability section of the income statement. 3. Describe how one business decision you made in the business simulation would have an ethical implication if the simulated business were a real-world business. Focus on at least one of the following topics in your explanation: socially responsible business practices fair business practices rights and well-being of workers rights of customers and other stakeholders diversity of the workforce compliance with laws, regulations, and reporting requirements Note: The business decision described in part C3 can be one of the decisions identified in part C2 or a different decision from the simulation. These topics have been covered in previous business courses in your degree program. External research is not required. You can access your simulation using the provided Marketplace Simulations (General) web link. D. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized. E. Demonstrate professional communication in the content and presentation of your submission.
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