importance of effective communication – Hire Academic Expert

Awarded by City & Guilds
Mark sheet – Management communication
Version 1.0 (April 2017) 1
MARK SHEET –MANAGEMENT COMMUNICATION

Centre Number : Centre Name :
Learner Registration No : Learner Name:
INSTRUCTIONS FOR ASSESSMENT AND USE OF MARK SHEET
Assessment must be conducted with reference to the assessment criteria (AC). In order to pass the unit, every AC must be met.
Assessors will normally award marks for every AC and then total them into a percentage. However, for greater simplicity, there is the
option to not use marks at all and merely indicate with a ‘Pass’ or ‘Referral’ in the box (below right). In order to pass the unit every AC must
receive a ‘Pass’
Where marks are awarded according to the degree to which the learner’s evidence in the submission meets each AC, every AC
must be met, i.e. receive at least half marks (e.g. min 10/20). Any AC awarded less than the minimum produces an automatic
referral for the submission (regardless of the overall mark achieved).
Sufficiency descriptors are provided as guidance. If 20 marks are available for an AC and the evidence in the submission approximates to
the ‘pass’ descriptor, that indicates it should attract 10 marks out of 20, if a ‘good pass’ then ca. 15 out of 20. The descriptors are not
comprehensive, and cannot be, as there are many ways in which a submission can exceed or fall short of the requirements.
1. Learner named above confirms authenticity of
submission.
2. ILM uses learners’ submissions – on an
anonymous basis – for assessment
standardisation. By submitting, I agree that ILM
may use this script on condition that all
information which may identify me is removed.
However, if you are unwilling to allow ILM use your
script, please refuse by ticking the box:
Learning Outcome / Section 1: Understand the importance of effective communication in management
Assessment Criteria (AC) Sufficiency Descriptors
[Typical standard that , if replicated across the whole submission, would produce a referral, borderline pass or good pass
result]
Assessor feedback on AC
[comments not necessary in every box]
AC 1.1
Explain the relevance of the
communication cycle for effective
communication in management
Referral [ca. 4/16] Pass [8/16] Good Pass [ca. 12/16]
The communication cycle
is not addressed, or is
incorrect
The communication cycle
is merely described with
no explanation as to how
it works
The communication cycle
is explained in generic
terms with no explanation
as to its relevance for
effective communication
in management
specifically
The communication cycle is
correctly explained with a
clear focus as to its
relevance for effective
communication in
management specifically,
although the theoretical
model used may be limited
The communication cycle is
correctly explained with a
detailed theoretical model
and clear focus as to its
relevance for effective
communication in
management specifically
/ 16
(min. of 8)
Pass or Referral
AC 1.2
Explain, with examples, the
importance of selecting an
appropriate tone, language, and
level of formality in management
communications
Referral [ca. 4/16] Pass [8/16] Good Pass [ca. 12/16]
Examples to explain the
importance of selecting an
appropriate tone, language,
and level of formality in
management
communications have not
been used, or the examples
are incorrect, or the
Limited but sufficient and
appropriate examples are
used to explain the
importance of selecting an
appropriate tone and
language and level of
formality in management
Comprehensive and
appropriate examples are
used to explain the
importance of selecting an
appropriate tone and
language and level of
formality in management

Awarded by City & Guilds
Mark sheet – Management communication
Version 1.0 (April 2017) 2

examples are not focused
on management
communications specifically
Examples are provided for
tone and/or language and/or
level of formality in
management
communications, but not for
all three
communications specifically communications specifically
/ 16
(min. of 8)
Pass or Referral
AC 1.3
Assess the effectiveness of a
range of verbal and written
communication methods within
your area of the organisation
Referral [ca. 6/24] Pass [12/24] Good Pass [ca. 18/24]
The effectiveness of a
range of verbal and written
communication methods
within your area of the
organisation is not
addressed, or is assessed
in generic terms with no
organisational context
The effectiveness of verbal
or written communication
methods within your area of
the organisation is
assessed, but not both
A range of verbal and
written communication
methods within your area of
the organisation are merely
described with no
judgements made based on
appropriate criteria to
assess their effectiveness
The effectiveness of verbal
and written communication
methods within your area of
the organisation are both
assessed using appropriate
criteria to make judgements,
although the evidence base
for the judgements may be
limited
The effectiveness of verbal
and written communication
methods within your area of
the organisation are both
assessed using a wide
evidence base and
appropriate criteria to make
judgements
/ 24
(min. of 12)
Pass or Referral
Assessment comments (optional): Verification comments (optional):
Learning Outcome / Section 2: Be able to develop effective communication skills as a reflective manager
Assessment Criteria (AC) Sufficiency Descriptors
[Typical standard that , if replicated across the whole submission, would produce a referral, borderline pass or good pass
result]
Assessor feedback on AC
[comments not necessary in every box]
AC 2.1
Develop appropriate criteria to
evaluate own ability to
communicate effectively
Referral [ca. 3/12] Pass [6/12] Good Pass [ca. 9/12]
No criteria have been
developed to evaluate own
ability to communicate
effectively, or the criteria are
incorrect or inappropriate
Limited but sufficient and
appropriate criteria have
been developed to evaluate
own ability to communicate
effectively
Detailed and appropriate
criteria have been
developed to evaluate own
ability to communicate
effectively
/ 12
(min. of 6)
Pass or Referral
Referral [ca. 4/16] Pass [8/16] Good Pass [ca. 12/16]

Awarded by City & Guilds
Mark sheet – Management communication
Version 1.0 (April 2017) 3

AC 2.2
Collect and analyse feedback on
own verbal and written
communication skills
Feedback has not been
collected, or insufficient
feedback has been
collected, or feedback on
own verbal or written
communication skills is
collected, but not both
Feedback is merely listed or
described with no analysis
to discover the meaning or
essential features and to
draw conclusions
Limited but sufficient
feedback has been
collected on own verbal and
written communication
skills, and the feedback has
been analysed to discover
the meaning or essential
features and to draw limited
conclusions
Comprehensive feedback
from a wide range of
sources has been collected
on own verbal and written
communication skills, and
the feedback has been
analysed in detail to
discover the meaning or
essential features and to
draw conclusions
/ 16
(min. of 8)
Pass or Referral
AC 2.3
Evaluate own communication skills
as a manager, identifying strengths
and areas for improvement
Referral [ca. 4/16] Pass [8/16] Good Pass [ca. 12/16]
Own communication skills
as a manager are merely
listed or described with no
evidence of evaluation to
identify strengths and areas
for improvement
Own communication skills
have been evaluated, using
the appropriate criteria
developed, to identify
limited but sufficient
strengths and areas for
improvement
Own communication skills
have been evaluated and
ranked, using the
appropriate criteria
developed, to identify
detailed strengths and
areas for improvement
/ 16
(min. of 8)
Pass or Referral
Assessment comments (optional): Verification comments (optional):
/ 100 TOTAL MARKS
Assessor’s Decision Quality Assurance Use
Outcome (delete as applicable): PASS /
REFERRAL
Signature of Assessor:
Date of QA Check:
Outcome (delete as applicable): PASS /
REFERRAL
Signature of QA:
Date of QA check:

 

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