Explain a specific (and interesting) societal trend (ie: heightened desire to pay a premium for convenience options OR the use of purchasing power by consumers as demonstration of social cause support). Examine how that is influencing and changing marketing practices of a product, service or category. Your trend should be specific and grounded in research.
Now, choose and thoroughly discuss three of the following AS THEY RELATE TO THE TREND YOU EXAMINED: segmentation, target, positioning, social marketing, ethics/social responsibility, consumer behavior, product, branding, naming/logo design, pricing, supply chain, retail, promotion.
Grade = demonstrate depth of understanding from a marketing perspective, and communicate that to the class. Use key marketing concepts presented in the text and in class as part of your analysis. I’m looking for: marketing savvy, communication skills, professionalism and critical thinking.