Describe the target market for your chosen company, whether it’s based the snack

Describe the target market for your chosen company, whether it’s based the snack food company scenario or a start-up company of your choosing. Be sure to include the following:
Demographic Description: Age, income range, gender, family size, education, occupation, et cetera.
Example: A likely user for X product is a male aged 25–34 who earns between $35,000 and $55,000 per year and has a four-year college degree.
Geographic Description: Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition.
Example: Atlanta.
Lifestyle Description: Where do your customer’s shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera?
Psychographic Description: How would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking?
Purchasing Pattern Description: How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera?
Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)?
Company Name & Description
The business name I chose for this discussion and future assignments would be Healthy Midnight Snacks Pack. The organization’s name is because growing up as a child, my siblings and I would always wake up in the middle of the night craving a snack. We always went for the unhealthy choice and would be up for hours from the sugar. Healthy Midnight Snacks Pack is an organization that provides healthy snack options for individuals who craves a quick snack at night. The snack pack consists of 3 healthy snack options. The key ingredients in each pack consist of a mixture of nuts, dried fruits, and chocolate. Customers can choose between the original, spicy, and gluten-free packs.