2. (a) Describe the sales promotions which could be used when launching a newproduct.(b) Discuss the factors an organisation might consider before selecting a channel ofdistribution.(c) Compare the use of random sampling and quota sampling when carrying outmarket research.3. (a) Discuss the advantages and disadvantages of centralised stock storage.(b) Explain the disadvantages of just in time stock control.(c) Describe the benefits of achieving Fairtrade certification.4. (a) Describe the advantages to an organisation of using cash budgets.(b) Describe the reasons why a competitor may be interested in the financialinformation of an organisation.(c) Discuss the sources of long-term finance available to a plc.5. (a) Describe the features of Maslow’s motivation theory.(b) Explain the benefits of positive employee relations.(c) Discuss the effects of the Equality Act 2010 on an organisation.
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