Consumer Behavior

Instructions:Apply the cognitive schema concept to explain how consumers react to a product, brand, and marketing, and discover the effectiveness of various advertisements and promotions and their attempts to influence behaviours of different market segments in the residential real estate sector.
1. Using the examples of schema-based affect in Exhibit 5.10, p. 95, identify all schemas that can affect the typical buyer reaction of purchasing a real estate property. (5 pts)
Important: I need a schema like the one I’ve attached to this message.