Case Study

19Jan 2022 by

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Absolut Vodka

RELATED CHAPTERS

Chapter 1: Strategic Management, Chapter 6: Internal Analysis, Chapter 7: Long-term Objectives and Strategies, Chapter 8: Business Strategy, Chapter 10: Implementation, and Chapter 12: Leadership and Culture

DISCUSSION QUESTIONS AND ANSWERS

What is Absolut Vodka’s Strategy

How does Absolut compete with other Vodka brands?

How did Absolut react to competition?

4. What is Absolut’s growth strategy?