Analyse John Menzies’ decision to move into the aviation market. (Your answermust include a force field diagram.)
SECTION ONEAnswer ALL questions.1. Analyse John Menzies’ decision to move into the aviation market. (Your answermust include a force field diagram.)2. Assess the extent to which Menzies’ employee initiatives help it to harness thepassion it strives to instil in its employees.3. Menzies Aviation chose to expand its operations abroad by purchasing existingcompanies.Using examples from the case study, explore the benefits and costs to JohnMenzies of this method of Foreign Direct Investment (see Exhibit 1).4. Other than acquisitions and joint ventures, explain what John Menzies does toachieve growth across both divisions.5. (a) Examine the costs and benefits to Menzies Distribution of the introductionof its Vehicle Routing and Scheduling software (VRS).(b) Other than VRS, explore the ways in which John Menzies’ use ofinformation and communications technology affects both its customers andits employees.6. Menzies Distribution worked in partnership with Hachette to enter the digitalmarket. Discuss the reasons for this joint venture.7. Using examples from the case study, analyse how Menzies Aviation’s policy ofFix-Close-Sell will help the group to achieve its strategy.
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